Product & Content Marketing Intern @ Astro

During my internship at Astro, I gained hands-on experience in content and product marketing for Pay-TV, OTT platforms (Netflix, Disney+ Hotstar, HBO GO, Simply South), and Astro GO. Key projects included:

• Campaigns: Executed the Simply South launch, Pasanga Season 2 campaign, overseeing social media strategies to ensure alignment with objectives. Achieved a 3.88% TikTok engagement rate (vs. 0.35% prior) by repurposing campaign content under tight deadlines, resulting in 364K+ plays and high user interaction. Support the planning and implementation of campaigns across International, Korean, Vernacular, and Kids (Legenda Puteri Qaseh 2, The Chosen One 2024, Oga & Friends) content, enhancing brand engagement across Astro’s diverse portfolio.
• Copywriting: Crafted engaging push notifications for Astro GO (international, Korean, kids, and vernacular content) and wrote captivating radio highlight scripts with strong CTAs for international programs.
• Skill Growth: Overcame challenges in Bahasa Malaysia copywriting through practice and team support, enhancing my proficiency.

This role provided valuable insights into the media and entertainment industry, equipping me with a robust understanding of content marketing strategies and audience engagement tactics.