Pifty: The Closeable Paper Bag (Product Prototype Pitch)

For my BMK2064 Product Planning and Management subject, I was tasked with developing a product prototype and creating a promotional video to pitch it. This project allowed me to gain hands-on experience in the entire product development cycle, from ideation to presentation.

I spearheaded the creation of the Pifty promotional video, taking on the roles of producer, editor, and director of photography (DOP). I oversaw the entire production process, from scriptwriting and storyboarding to filming and post-production editing.

To watch the full video click the link below:
https://youtu.be/HydsFt2sfgk